A CRASH COURSE ON SEARCH ENGINE OPTIMISATION (SEO)

1 Day Intensive Course includes buffet lunch & refreshments and takes place in Central London - £395

SEO Training Course Overview

09.30am: Welcome,

Introduction and Course Agenda

 

10.00am: Session 1 - Search Engine Optimisation

• What is Search Engine Optimization (SEO)
• Search Engines, who to focus on and their market share
• Site Indexing, Spiders / Robots
• SERPs
• Organic Ranking Factors
• Google Page Rank
• Structure of an Anchor Text Link

 

11.15pm: Session 2 - On-Page / On-Site Optimisation & Ranking Factors

• Domains, Sub-Domains, Folders and URL structures (inc. URL rewriting)
• Structure of a Web Page (Inc. The Perfect Webpage)
• Head section (Inc. meta data structure & robots)
• Body section (Inc H Tags, Keyword Density, Contextual Linking, Internal Linking,
  At tags, Content Structure & Semantics etc)
• Other site files for SEO (Inc Robots.txt, Htaccess & Sitemaps)
• Duplicate Content Issues

 

12.15pm: Buffet Lunch

 

01.00pm: Session 3 - Off Page Optimisation & Ranking Factors

• External Linking Structure (Back links)
• Keyword Research
• The 'Do Follow' & The 'No Follow'
• Link Building (Inc, one way reciprocal, 3 way linking
• Link Baiting (Inc Pillar Articles & Viral Content)
• Competitor Link Analysis & Advanced Link Building Strategies
• Social Media Networking & Link Building
• Directories (top level, mid level and bottom level submissions)
• Article Submissions for Links

 

02.00pm: Session 4 - SEO Strategy Planning, Implementation & Reporting

• Grey and Black Hat Techniques
• Bringing it all together
• Reviewing the Website / Webpage & Creating Reports
• Planning and Implementing an SEO strategy based on your review
• Measuring & Reporting to an Employer / Client
• Google Analytics
• Google Adwords

 

04.00pm: Questions and Answers

 

04.30pm: Close